Formulation chemistry,
dermatology, and ops.

PureVibe is a small team with specific credentials. The formulation lead has 15 years in cosmetic chemistry. The founder has a decade of clinical esthetics. The operations lead ran clean beauty supply chains before this. The expertise is the product.

Natalie Brooks

CEO & Founder

Licensed esthetician with ten years of client-facing practice in Beverly Hills. Founded PureVibe after identifying a recurring pattern: clients reacting to products that claimed "natural" but listed sodium lauryl sulfate and synthetic fragrance on the INCI. Built the brand around a single standard — every ingredient disclosed, every source named.

Dr. Lena Park

Chief Formulation Officer

Cosmetic chemist with 15 years formulating for luxury personal care. Built PureVibe's entire ingredient framework from first principles — the 50+ compound banned list, the botanical sourcing protocols, and the stability testing schedule used before any formula ships. Her background spans both dermatology-adjacent clinical testing and consumer product chemistry.

Maya Torres

Head of Brand

Former creative director at three direct-to-consumer beauty brands, including one of the early Sephora Clean launches. Came to PureVibe because it was the first brand she'd worked with where the ingredient transparency wasn't a marketing position — it was a design constraint that shaped every content decision.

Ethan Cole

VP of Operations

Previously ran supply chain and fulfillment operations at Glossier and Burt's Bees. At PureVibe, Ethan oversees supplier qualification — the process by which every botanical source is audited before a material enters a formula — and the refillable return logistics for cleanser, body wash, and shampoo SKUs.

Small enough that nothing gets delegated to nobody.

Every formula goes through Lena's lab review. Every sourcing decision goes through Ethan's supplier audit protocol. Every ingredient communication goes through Maya's content review. There isn't a layer of middle management between the chemistry and the label claim. That's not a management philosophy — it's the reason the label claims hold up.