Clean beauty with
the receipts.

PureVibe publishes full ingredient lists — with function notes and botanical sourcing — for every product it makes. Not because regulations require it. Because if you're going to make a claim, you should be able to back it up.

Where it started

Natalie Brooks spent a decade as a licensed esthetician in Beverly Hills. In that time she watched clients cycle through brand after brand — reacting to products that claimed "natural" on the front label but listed sodium lauryl sulfate, synthetic fragrance, and formaldehyde-releasing preservatives on the back. One brand, a well-distributed Sephora Clean label, carried five ingredients from the EWG blacklist. The front label said "gentle." The back label told a different story.

She started PureVibe in 2022 to close that gap. The idea was not to make products that sounded clean — it was to make products that could survive an INCI audit from a customer who reads labels. Every formulation decision goes through one test: if someone Googled every ingredient, would they be comfortable with every answer?

The subscription model came from a practical insight: one well-formulated cleanser used consistently outperforms a rotating collection of trending serums. Natalie built the replenishment cadence — 30, 45, or 60 days — around actual depletion rates, not marketing logic.

Our mission

"If it can't survive a label audit, it doesn't go in the formula."

That's the standard Natalie set when she wrote the first ingredient brief. Every raw material has a sourcing note, a function, and a plain-language explanation published on the product page. No proprietary blends. No "fragrance" as a catch-all. Botanical sources are named by country — chamomile from Egypt, green tea from Japan, aloe vera from Texas, centella asiatica from Korea — because vague origins are how mislabeling starts.

50,000+

Customers

50+

Banned compounds

100%

Carbon-neutral shipping

4.8/5

Average rating

What we won't formulate with

Parabens (methyl-, propyl-, butyl-, ethylparaben). Sulfates (SLS and SLES). Phthalates. Synthetic fragrance or "parfum" as a blanket term. Formaldehyde donors (DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea). Mineral oil. PEGs. Oxybenzone. These are not marketing restrictions — they are the EWG and Sephora Clean blacklisted compounds we explicitly exclude, and the exclusion is verifiable in every published ingredient list.

Clean does not mean ineffective. Every ingredient in a PureVibe formula is there because it has a documented function — not because it's inexpensive to source or because it pads viscosity.

What we stand behind

Full INCI transparency
Every product page lists the full INCI name, its function, and its botanical origin where applicable — in plain language, not marketing copy.
Leaping Bunny certified, vegan
No animal testing at any stage. No animal-derived inputs (no beeswax, no lanolin). Certified by Leaping Bunny — third-party verified.
Refillable formats
Cleanser, body wash, and shampoo — the three highest-volume SKUs — are available in refillable packaging to reduce single-use waste.
FDA-registered manufacturing
All PureVibe products are manufactured at an FDA-registered cosmetics facility in California. Every batch goes through stability and safety testing before it ships.

Chemistry, dermatology, and ops — in one small team

The formulation team brings cosmetic chemistry and clinical dermatology backgrounds. They wrote the banned-substance list. They audit every supplier. They sign off on every stability study before a product ships.